The Creators

THE CREATORS family is a live representation of the PLAYRIDE philosophy. Ambition, action sports, healthy habits, freedom and creativity are the main blocks of the lifestyle the creators represent.

Each and every one of them are a key component of PLAYRIDE as a brand, and they have shaped it to what it has become today.

They are a family of friends who grows by including new inspiring personalities and young talents. Little by little they have been choosing different paths with one same goal: pursuing their personal and professional best by embracing the PLAYRIDE philosophy with passion.

Alex Subías

Also known as "The Coach". Currently living in Canada, he is a badass freeskier  in charge of training the Freeride World Tour groms.

Alex used to work as an electronic engineer, but one day he decided to chase freedom and live his passion for the mountains. Therefore he moved to Canada, looking to learn and add his value to the skiing community by sharing his experience, passion and positive vibes.

As he does with everything in life, he is always pushing to bring his lines into perfection with crazy technical moves! Make sure you spot him on his massive drops, steep powder lines or even on some insane rock climbing spots where he likes to go when not skiing.

Fran García

Fran is a hard-working motocross rider. By day you can either find him upside down throwing fast laps and fat whips around the mx track, or exploring new paths out around his home. 

Business worker by day and DJ by night, Fran has te ability to make the crowd dance like there is no tomorrow with his blasting music.. 

He also likes sharing his love, experience and commitment for the mx sport with mx courses where he coaches safety drills and skill tips and tricks to all who attend. Meticulous with everything in his life and unable to stand still, he might look quiet at first, but trust us, he's able to make everyone smile, laugh, and have a good time in the blink of an eye.

 Rubén Subías

''Ru'' is a super talented mountain-man. Almost flawless on the multiple activities he practices, he does them all, from climbing the hardest ice walls to intense long mountain walks, rock climbing journeys and skiing every modality possible.

Recently graduated from sports and physical studies science, Ru combines all he learned with his qualifications as a sport climbing technician II. All this added to his personal experience, makes him an incredible profile to face any challenge the mountains can offer.

Known for his electrified personality, he cannot stop improving and creating new goals to achieve, always with a smile on his face!

Lukas Rodriguez

''Luki'' shared the craddle with a pair of skis and a snowboard. He is one of the biggest young talents in the pirenees. 

He has been splitting his abilities competting in skiing and snowboard ever since, but a couple of years ago he decided to pursue his passion for snowboard. From winning Freeride Junior World Tours to traveling around the world spreading his style in freestyle competitions.

Always ready to do any crazy activities from the sea to the highest mountains sharing his happines!

Nico Alemany

From designing the craziest and smoothest logos, to testing the quality and resistance of the PLAYRIDE products on his adventures, Nico is responsible for bringing the products to life.

Currently enrolled in a design masters in Italy, Nico is guilty for having insane imagination, creativity and ability to design whatever he comes up with. Known for having mental balance skills, he's always looking for that extra push in both sports and work fields. Don't expect him to settle with any easy task... his ambition makes him take over until making sure everything is just as he wants. 

When talking sports, he's an all terrain dude, from lapping the snowpark to cruising the hills on his mx bike. It's important to know that he has a dangerous skill which is easily getting upside-down as soon as he can :).

 Aris de Juan

Aris is a multi-disciplined athlete since birth, built between Miami and Spain with a strong personality, always having fun and taking care of those around him, he is one of the most consistent and effort capable persons you'll ever hear about.

Playing almost every action sport with style, form skiing to bike ridding, kite surfing, surfing, motocross and crossfit, where he shares his passion as a coach. 

A hyper complete profile, witch makes him perfectly suited to manage a big part of PLAYRIDE company!